Tall Poppy Copywriting

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If your core demographic includes curious, thoughtful people navigating life and looking for clarity, support, and real-life solutions in health, wellness, travel, and more…

Welcome - you’re in the right place.

I’m a mid-life focused copywriter who specializes in hospitality, wellness, and lifestyle brands.

About Tall Poppy

Why Tall Poppy? A Tall Poppy grows with purpose, dares to be seen, and brings beauty, value, and confidence into the world, without apology.

It’s about owning your voice, your story, and your success. That’s exactly what I help my clients do.

Still googling “SEO” just to figure out how to be more findable?
Searching for your brand’s voice and realizing that AI just doesn’t quite get it?
Want to connect with your audience, but not sure where to start? Or how to sound like you?
No time to update your website with fresh, relevant content?
Know that good copy more than pays for itself, but don’t have time to write it?

Searching for your voice? Or maybe you’ve found it, but don’t have time to get the word out?

Looking for someone who understands both sales and marketing, and how they work together?
Need a writer who truly gets your client’s mindset and what inspires people to book, buy, or explore?
Tired of never seeing your business show up in a Google search?

"Tall poppies are the ones who show us where the sun is."

Services

Sales Copywriting that Converts

Strategic, conversion-focused copy for launches, lead magnets, product pages

~ Sales pages

~ Landing pages

~ Lead magnets

~ Email sequences

~ Product pages

- - - Starting at $400

Clear, easy-to-follow guides for onboarding, customer service, and event planning.

Manuals

~ Content development

~ Simple tables, graphics, section headers

~ Clear, concise language

~ Up to two revisions

~ Up to 5 pages

- - - Starting at $1,250

E-books and Whitepapers

Establish thought leadership and build trust with long-form, research-based content

~ 4,000 words

~ Custom quote for longer pieces

~ Pre-draft outline for approval

~ Expert quotes included

~ Up to two revisions

- - - Starting at $4500

SEO Web Copywriting

Ideal for travel-driven brands looking for a voice that builds trust and drives action

~ Home, About, Services, Contact (4-page bundle)

~ Pre-draft outline for approval

~ SEO-friendly and brand-aligned

~ Includes brand voice guidance

~ Up to two revisions

- - - Starting at $1,200

Blog Post Copywriting with SEO

Perfect for brands seeking to educate, inspire, and grow organic traffic with consistent, voice-aligned content

~ 1,200 - 1,500 words

~ Keyword research / SEO optimization

~ Includes meta title + description

~ Brand voice consistency

~ Up to two revisions

- - - Starting at $400

How We Do It

Simple. Collaborative. Transparent. Tailored.

Let’s Meet
We’ll have a 30-minute call to talk through your project, your audience, and your goals. I’ll ask lots of questions, listen closely, and offer insights on how we might work together.

You Receive a Custom Proposal
I’ll send over a detailed proposal outlining scope, pricing, deliverables, and timeline, all based on our conversation. If everything looks good, we’ll move forward with a signed agreement and deposit.

I Get to Work
I’ll dive into your brand, tone, goals, and even your competition to ensure we’re aligned on messaging and voice. You’ll receive a draft outline - for larger projects - to review and approve before I begin writing.

You receive your first draft
Delivered on time and in your preferred format. I’ll include any notes or questions for needed clarification, and you’ll have space to review and respond.

We revise and refine
You’ll have up to two rounds of revisions to make sure the copy hits the mark. This is where we fine-tune for tone, clarity, and impact.

You walk away with polished, purposeful content
Whether it’s a landing page, sales sequence, white paper, or full website, your copy will be clear, aligned with your brand, and ready to connect with your audience.

About Me

"The tall poppy stands out for a reason - it’s a sign of what’s possible."

Hi, I’m Sue. With decades of experience in the hospitality industry and a passion for health, wellness, and purposeful living, I’ve developed a deep understanding of what people truly want: clarity, value, and authenticity. As a freelance copywriter for wellness and hospitality brands, I bring that insight into every word I write.

As someone writing for midlife women (and men), I understand the subtle (and not-so-subtle) shift in priorities that comes with this season of life. We’re not chasing trends or platitudes — we’re seeking value in how we spend our time, energy, and money. We crave connection. We want to know that something matters, not just that it exists.

That’s the kind of copy I create - grounded, genuine, and focused on what truly resonates with your audience. Whether you need copywriting for wellness brands, hospitality businesses, or midlife-focused services, I help you speak their language clearly, confidently, and with purpose.

If you’re ready to build trust, spark connection, and move your audience to action, then you’re in the right place. I’m glad you’re here!

Contact

"Tall poppies aren’t arrogant. They’re visible. And visibility is power."
— Sue Belton

sue@tallpoppycopywriting.com